A website that is interactive for the user can build trust, deepen engagement, and even drive brand awareness.
Users expect website design to meet their requirements in every way feasible, leaving no space for confusion or error. And when it doesn’t, they choose a different experience—next website.
However, regardless of placing more and more importance on the user as the center of website design, many businesses still fall sufferer to a few persistent myths that set between optimal experience and users.
Myth One: The Homepage is the Entrance
The homepage of every website is frequently considered the digital counterpart of a storefront—and is therefore provided a incredible amount of design awareness. Still, you can’t presume that users will come to your website on their own—and automatically land on your homepage.
Possibilities are, your website isn’t very different. Which is why you must treat every web page as if it’s the homepage. After all, social media platforms and search engines frequently send users to particular Web Pages on your website. If you want them to stick around, you have to lead them deeper into your website content.
In short, you’ll have to ensure that those Web Pages are not a dead-end; otherwise, users will go away.
When we’re conducting analytical user testing, We frequently see users come to a content or a product web page and then speculate where to go next. Website Designers should memorize that learning and shopping are not necessarily similar processes. And businesses must consider introducing content teasers and promos to showcase narrated products and articles.
Myth Two: Every User Knows the Hamburger Menu
Hamburger menu—those three horizontal stripes in the corner of some websites expectedly optimized for small displays. The hamburger remains a go-to, although various users don’t know it for what it is! So why still use it?
Hamburger menu fanatics will state that it’s a low-profile result that makes it an ultimate navigation approach for mobile devices, but we believe that it is a support that permits website designers to skip correcting all the navigation selections. It’s the digital counterpart of rapidly tossing everything into the cabinet before visitors arrive.
In one of our current quantitative navigation assessments, the non-hamburger option performed 210% better than the hamburger menu. And in a usability test of comfortable Boomers, the hamburger menu puzzled most users. One user didn’t know how to use it because she thought it was just a business’s logo!
Apparently, the hamburger menu works best for Millennials, but if they are not the intended audience, it is far more useful to use (at least partly) depicted and prioritized navigation to assist users get where they want to go.
Myth Three: Search is the Finest Way to Navigate
Website Designing and constructing a great search experience requires effort and time. In analytical user testing, we’ve seen various users grow annoyed with search. And if an user doesn’t quite sure about what they are looking for, search isn’t useful at all.
The solution? A great sorting approach that displays the content of your website in the user’s preferred language and lets the user swiftly narrow them down to uncover what they are looking for.
With the propagation of bad search experiences (especially for e-commerce business), a great search experience can be a viable advantage. We’ve seen the completion of a great search experience drive a 375% boost in conversions just by tracking Google-like models and removing a special search-filter area that was barring users from accessing content in a likely way.
Avoiding search drawbacks involves an honest assessment of how significant search is to the user. Will great filters be enough? If not, and search is truly essential, it is necessary to create an experience that’s as interactive as possible.
It is easy to get trapped up in these myths, but looking through information and conductive both qualitative and quantitative testing with users will assist to diagnose and overcome the website designing issues that stand in the way of the great user experiences.