Professional experience is frequently achieved only in time and through personal practice and mistakes. But guidance from senior executives can help lead employees in the earlier days of their careers, whereas young employees are just beginning to get their own experience.
Here are seven advertising agency lessons from senior executives of BrandBerry Marcom,an advertising agency in Delhi. These seven lessons will assist you in gaining your experience in sailing your future stints with ad agencies:
- Be a Guru, Not a Hero
When working with business executives, we frequently propose including an individual story to easily demonstrate his or her viewpoint in related, friendly way. But pulling off the curtain on our own life seemed petrifying because we just didn’t like being in the limelight. Then our good friend Aayushi Jain helped us see ourselves as mentors. That perspective helped us perceive our successes and our falters as training moments to help others shine.
- Understand the Significance of Perception
The command of perception and how hard it is to change it once it’s been structured is an important lesson. Perception is the addition of the way you hold yourself, your work and your reputation all wrapped up in one. It is almost impossible to change; to transform it you need not just skill but a lot of luck too.
- Prioritize People, Not Products
People care about their own efforts and needs, not your products. If you want to capture their attention, place yourself in their position and demonstrate them something that will assist them rather than talking about the characteristics of your product.
- Know “Business Politics”
The prime lesson that would have profited us the most would have been a lesson on the “business politics.” Working in your own business versus being employed is very diverse in the ways that you correspond with consumers; understanding in the “business politics” could have saved a few complicated encounters in the past. If you take a look at the top business owners and CEOs in the world, the majority of them have an excellent understanding of “business politics” and how to find people who will follow their lead.
- Understand “Google Analytics Annotations”
This one is easy,”Google Analytics Annotations”. If someone would have taught us how worthy and useful this easy tool was back when they were launched, then a lot of frustration and time loss could have been averted. Annotations, utilized for tracking website transformations, advertising campaign analysis and important search engine algorithm changes are really useful for analyzing and acting on website movement. When you’re running various projects or campaigns at the same time, it could be hard to remember to annotate every small transformation. However, we think if this exercise had been installed within us from day one, then this exercise would have turn into a second nature more rapidly.
- Don’t Be Scared to Share Your Ideas
Don’t be scared to share your ideas – even those that you didn’t ask for. When we were juniors, we didn’t think our ideas mattered as much as those of our boss or superior executives. Now, we encourage all of our team members to openly share their ideas, even if it’s for a client they don’t directly work for.
- Quarterly Evaluate Your Employees Rather than Once a Year
The one important thing that we wish we had learned earlier was to eliminate the biased and sometimes opinionated evaluation of employees. Rather than once a year evaluations where the performance expectations/metrics are cloudy and one-sidedly evaluated, it’s much greater to have quarterly conferences based on easy, apparent and assessable goals that are effortlessly understood. That way, problems are argued and resolved earlier, leading to a greater more pleasurable and productive working environment. We also support employee goals with consumer goals and request consumers to evaluate us as well.