Writing prolific content is considered a suave way to express yourself for both entertainment and commercial purposes today. Internet is flooded with the all types of content, both visual and textual. But not all writers can create a niche for themselves in the market. Being a versatile marketing and communications agency itself, BrandBerry Marcom brings you the insiders’ tips and tactics to create more professional content for better marketing.
Keep the researcher alive in you-
A content writer should always be in demand for the kind of work he does. But that work should be backed by appropriate research behind it. While writing on a particular topic, you need to know beyond the basics. Do a little more research depending upon the kind of piece you intend to write. A well researched article or blog post always speaks volumes in the form of the content available inside it. As a copywriter, you should be aware of the latest updates and news about the topic and should also try to incorporate that information in your content pieces.
Jot down all new ideas, information and references available-
For future purposes, having a document that is a coalition of all your latest ideas, the latest information about a new topic and various other useful references is a smart option to rise above from the underdog to niche writer level. These units come handy when you get stuck in the middle of a write-up and struggle to find new ideas or fit in appropriate information.
Look out for stories that you can incorporate later-
Naivety won’t work in content and copy writing at professional level. Apart from better and original content loaded with information, you should also be able to add more essence in your writing by supplementing it with stories that are related to the topic, preferably more directly related.
Give your write-up your own voice-
The written content, unless written as a ghost writer, should not only speak about the information and its other modalities but also should have a heavy opinion about what you want to convey and how you feel about the subject. Your unique and individual style should come across strikingly in the way to compile your thoughts. Your articles should speak in your voice and about your thoughts.
Do not miss the opening line followed by a tempting lead-
Having the article stuffed with keywords is not the way to progress in professional writing. You need to have a solid foundation in terms of the topic you choose, followed by a superb opening line where you tangle the readers with the rest of the write-up and gather their attention, finally mesmerize them with a lead to hook them with the rest of the article.
Do not forget the conclusion-
Every element in place but a berserk or a messy conclusion will never give your write-up a finished look, a closure. The readers will only keep looking for a better closure and might only search for a finishing and neatness. The lack of which only leads to disappointment and unprofessionalism.
Incessant editing is not bad-
Making drafts till you get the perfect one is not a bad practice unless, it is a high priority deliverable. A written piece should ideally be rough drafted and edited as many times before sending a satisfactory final draft. Making this a habit will only improve your thought process and would improve your editing skills.
Simple writing is the best writing-
Writing complex sentences and using unnecessary jargons are not required all the time. Simple sentences and clear thoughts behind a write-up are always appreciated and has potential to be shared the most.
Writing with professional skills is no rocket science but all that it requires is an organized approach to deliver a niche product that has capacity to do rounds in the professional circle.
BrandBerry Marcom 