Cost Effective Video Production Services in Delhi

More and more brands are turning to video marketing and other visual marketing techniques such as infographics. Marketers are actually doing the right thing as with video marketing people are easily engaged and end-up spending more time at your website consuming your product information. This eventually results in lower bounce rates, and better search ranking besides the brand building exercise. Here are five points that stress enough why video marketing is important:

• Users tend to show higher engagement trends with social media. Note that videos are heavily shared on social media if they are rightly done. Social video campaigns are booming.
• Like we said, videos compel to share, if they are good. This increases your product reach, globally.
• Consumers are more likely to buy a product after watching a video review of a product.
• People mainly turn to word-of-mouth when making a product decision. Having a video provides more earned, word-of-mouth attention.

Having gone through the aforementioned pointers, you must have absorbed the importance of having a product video. But, there’s also a fact that you cannot undermine – the cost of video production is high and for many, the right kind of finances aren’t available to carry out full scale video marketing. It’s a huge set back and may cause you to lose against your direct competitions, especially when the world is going ‘video’.

However,there’s a way around it – you can lower (and not completely negate, ofcourse) your cost of production by following these simple tips to stay in the race against your competitors:

• Prepare Well – To stick to your budget, plan well ahead. Don’t just wing it; know the purpose of the video, the script, and the content.
• Location – Be choosy about it, as studios and offsite locations can be too costly at times. To keep your production costs low, it’s always wise to use your own space or one that you can procure as a freebie or in small budgets.
• Choose a Good Video Production House to Shoot Your Video– People who know their job, are creative, realistic and little or not very greedy.
• Take Care of Coordination –Take care of simple logistics such as food and lodging. Providing catered lunch will cost you much lesser anytime.
• Cast Your Own Talent –If you have any employee that is talented and comfortable in front of the camera, consider using them or hire amateur actors.
• Keep your video short; the longer the video, the more you pay. The length of the video comes with no guarantee for effectiveness. It’s always great to be able to say whatever we want to in a less time.
• Using Stock Footage –Another great way to save money is by using stock footage, to still be able to create professional effect, with no extra spends.Your production house should be able to help you here.

Want your video produced for an itsy-bitsy budget? Contact BrandBerry Marcom, a leading production house in Delhi NCR. They specialize in producing corporate, product videos, animation films and explainer videos. Brandberry Marcom is listed as one of the leading productions houses in Delhi NCR region, flaking off many competitions from the list of production houses in Noida and Gurgaon.

Why Hire an SEO Agency and Not Do it Yourself?

Companies by now should develop an understanding that if they want to find success online, then search engine optimization is mission-critical, considering the age of Google, Bing and other search engines. Not finding your company website in a search will incur huge losses in terms of lost sales and raise profit for your competitors. Granted there are other ways to promote your brand online like social media platforms but majority consumers these days turn to Google and other search engines to find information on products and services. It is important to have a search presence and an SEO professional can help in achieving this.

You may think that search engine optimization may be easy and you won’t want to invest in a professional – then that’s a mistake you wouldn’t want to make. Simply put, it won’t be as effective as compared to when executed by an SEO agency or professional as they are in-tune with the latest strategies and methodologies that are needed to achieve SEO success. These SEO professionals will also be able to implement these tactics seamlessly as a part of your digital strategy without having you to rob yourself off your projected marketing investment you’d otherwise be making in implementing a full-fledged team that still lacks that knowledge which SEO agencies come geared with (they see brands day and night after all; it’s their first love!). It will also mean pitfalls in terms tracking ROI as you obviously do not possess proven systems and processes to track and improve conversions which these professionals do. Experts will know exactly what steps to take and to get your site to where it should really be. Doing it yourself will waste your time, effort and resources that can otherwise be spent into business development and other related activities.

Another factor to consider is that it will take much longer time for you to see the results of your efforts whereas there are SEO agencies in India that can bring about noticeable changes in just a few weeks or months. In fact there have been rises in SEO agencies in Noida – a number of agencies catering to SEO requirements of companies have grown since businesses started to implement digital marketing. Also, the final factor and benefit in not DIY-ing your SEO and outsourcing it to an SEO agency in India is that you will lose customers and sales, because when you’ll be figuring out the best tactics and strategies for improving your SEO, your direct competitors who have hired SEO professionals will get ahead in search results and most importantly take valuable leads, sales and revenue from your pocket.

If you want to remain in the competition, then hiring a pro SEO agency is the best way to move forward in terms of improving your SEO results. BrandBerry Marcom, an SEO agency in DelhiNCR boasts of SEO experts with decades of experience in their team. They are considered as one of the leading SEO agency in Delhi, Noida and Gurgaon region.

Visuals & Motion Graphics – Use Viral Videos to Level Up

We can do a lot with footage these days, unlike in the past – add graphics, color correct it, add effects, etc. The role of motion graphics in visuals has become crucial. Even in content marketing strategy, producing fun videos requires the content to be strong in the aspect of visuals and motion graphics. Back then, primitive technology refrained us from adding creativity to our marketing strategies. This isn’t the case right now – production houses in Delhi like BrandBerry Marcom have taken the initiative by adding graphic designers and animators to their team to tend to the clients’ every production need – from  corporate films & explainer video-relatedrequirements to animated walkthroughs and motion graphics intensive videos in Delhi, Noida & Gurgaon. Take a look at the video here  to understand the true value of visuals and motion graphics in content.

You did get the point? This video content was trying to get across right? How easy was it for you? That answers the importance of visuals and motion graphics. For today’s audience, creating video comes very essential. To put it simply, videos animated or combined with interesting content, striking imagery and upbeat music greatly enhance the viewers’ understanding and retention-ability of complicated information.  Here are few of the advantages visuals and motion graphics in marketing strategy can have:

• Motion graphic videos can demonstrate complicated ideas quickly,
• Through motion graphics, complex data, numerous facts and figures can be made easily digestible,
• The viewer’s awareness of the offered products and services can be heightened to 40% and increase their shareability too,
• You can reach over a billion users and visitors each month if you have placed your video on a reliable outlet,
• There are new tools and non-standard platforms for you to spread your video content and reach different audiences,
• Motion graphics videos can create memorable stories and generate buzz for your brand,
• Using more graphics for your brand and company can create an emotional bond with the customers, and,
• The bonus function of motion graphics is that you can make the material for your new promotion stand out. It also can increase your credibility, visibility and memorability.

If motion graphics in video content are visualized and implemented well, they can play an astounding role in the look, feel and culture of a brand.Most importantly, it can lure customers in and help close sales, all based on the visual quality of your retail display. When it comes to marketing online, the most powerful way to convey your message to the audience is by using animated walkthroughs, motion graphics, corporate films and explainer videos.

Excellent Advertising Agency Blogs to Watch Out For

The main value an advertising agency holds is its ability to understand different audiences. An ad agency can apply its expertise to different sectors of business, be it healthcare or the retail industry. Understanding human behavior and consumer behavior is an advertising agency’s craft. Advertising agencies are the lifeline to introduce your brand and product in the market. There is an easy way to learn ideas and thoughts of an advertising agency and that is through their blogs. Whether it is an advertising agency in Delhi or an advertising agency in Noida, or an advertising agency in India, they all maintain their very own blogs. Ad Agencies blogs are a great source for ideas and inspiration and also to keep track of the latest happening in the marketing and advertising world. BrandBerry Marcom, an advertising and marketing agency in Noida, is one of those agencies that maintain a super cool blog (we love those pats on our back!)covering the latest trends of marketing and advertising. Their blogs feature analysis & opinion articles from company executives.However, here are many other blogs  that you can follow:

• DDB Blog: DDB is one of the leading ad agencies whose blog covers articles on various topics related to social media strategies, branding news and everything that is related to the world of advertising.
• MEC Blogs: MEC, a full service advertising agency with offices in several continents has a very in-depth blog.
• DRAFTFCB: One of the largest global advertising agency, their in-house blog covers various advertising and technology related news. Their blogs also host a number of employee blogs that are worth checking out.
• Mullen: One of the largest ad agencies in the world,their blog contains analysis and opinion articles, highlights of their work and more.
• JWT Blog: JWT advertising agencies hosts a blog with lots of commentary and updates from industry events as well as original insights and analysis.
• Merkele Blog: A data based marketing agency, it hosts a blog covering various news and analysis related to big data and analytics.
• Mindshare: Another giant ad agency that focuses on catering news related to brand media strategies, consumer insights and communications planning.
• Voice of Engagement: This blog comes from GMR marketing, one of the biggest agencies in the world.
• Acquicty Group: If you are a marketing and IT professional, then this is the spot for you. Their blog consists of some cool info-graphics and information on new technologies.
• The Marketing Arm Blog: The marketing arm is dubbed to be the next generation promotion agency – their blog excels in the sports and entertainment industry.
• Emerging Experience: Their official blog called ‘Razorfish’ covers everything related to creative advertisement and news on latest technologies.
• Hill Holiday: This ad agency based in New York covers in their blog everything related social media and their usage in the advertising industry and on recent trends.
  

Unlike the past, the digital age has brought out the advertising world minds and thoughts out in the open where others can pick on them. All this was possible due to blogs. Nowadays, almost all ad agencies have strong digital presence  through their blogs which have also become a great source for all learning professionals who want to become a part of advertising.

Top Ten Blogs to Follow for Content Writers

Content writers in Noida and Gurgaon and across India and the world in general, working at agencies now need to keep pace with the trends and tools produce marketable content. So, how can you as a content writer in Delhi NCR stay updated? First option would be social media platforms but there is the given hassle of combing through Facebook, LinkedIn, and Twitter Feeds. The other would be to straight away head to the source of the content, that’s the industry’s line-up of top content writing blogs!

Following the right blog is the best way to keep in pace with the latest trends and innovations. But it comes necessary to follow the right blog. To make things sweeter, here are the top ten blogs that you need to follow that will keep you in touch with the latest trends and developments with regards to content writing:

1. CopyBlogger: It is considered to be the bible of content marketing – covers copywriting advice for bloggers and online marketers and regularly pumps out great articles.
2. Kikolani: It covers blog marketing strategies and blogging tips for personal and professional bloggers.
3. Neil Patel: The former KISSMetrics co-founder scribbles out useful, actionable content related to digital marketing content across the web.
4. Buffer: Great to refer to for social media marketing,they regularly blog about writing, productivity, content marketing, company news and, of course, social media.
5. Bloggers Ideas Blog: This blog’s aim is to guide bloggers with internet marketing strategies and SEO tactics and also provides blogging tips and ways to increase your blog traffic.
6. Post Planner: Here, you can learn everything that has to do with Facebook marketing and the associated best practices and how to go about them.
7. BrandBerry Marcom’s Blog: The home to the latest in the advertising industry news, BrandBerry Marcom is a compelling example of ablog that is there for a purpose. It is the ultimate reach-out for content writers in India and across the work for useful tips and trends as to the content writing and marketing business is concerned. The blogs on BrandBerry are powered by a skilled team of content writers in Noida that are adept at churning out content that has the ability to go viral. Clearly so! The company’s blog is touted as the top blog for content writers in Delhi and NCR, wanting to access the latest in the world of content writing.
8. Quick Sprout Blog: Also written by Neil Patel, it covers many aspects of online marketing but mainly focuses on building web traffic and SEO.
9. MarketingExperiments Blog: It was the first internet-based research lab to conduct experiments in optimizing marketing and sales processes. It provides data driven content marketing tips to viewers.
10. Content Marketing Institute Blog: It covers all aspects of content marketing and its mission is to advance the practice of content marketing.

It is essential for content writers in India to narrow their focus and pick up certain blogs and people where they can learn from. They should also learn to use aggregating tools to stream line content from all the blogs into one single channel for ease of access.