Advertising Agencies with the Potential to Turn Big

The trend of advertising has become more and more arresting these days and the competition amongst agencies to capture and retain clients is higher than ever. Also, the advertising industry now is capable of multi-million dollar turnovers. The market is big and the competition is stiff so leaving the bigger names out from this list, here are top six advertising startups that are showing potential to turn big:

The Grasshoppers, Delhi – From conceptualizing and executing communication strategies to handling public relations and online interaction, they can provide creative solutions to all your needs.

Percept, Mumbai – Established in 2002, Hakuhodo Percept is a brand management specialist offering an entire spectrum of advertising, marketing and media buying services. The agency offers a unique 360-degree brand management system for their clients that result in creating power brands. Their key services are advertising, marketing, design and packaging.

BrandBerry Marcom,Delhi – They are over a decade old startup who have now created an illustrious legacy through successful campaigns for themselves and brand building activities. They are always intrigued by new possibilities and they do not mind playing out of the rule book. A full spectrum marketing and advertising agency that provides creative solutions on all the forms of advertising. Radio and TV advertising, newspaper advertising, Mobile advertising or outdoor advertising – you name it and the agency is well known to deliver successful campaigns that are engaging and appealing. Their USP is that they are an end-to-end advertising agency delivering fully managed services.

Blow Horn Media, Ahmedabad – They are a unique one-stop shop for all your branding needs, providing services in these key areas like SEO, PPC, SMO, ORM, creative Design, web development, digital PR, content marketing, mobile app development, etc.

Propaganda India –They put thoughts, ideas, concepts, processes and designs to play, giving the end-user an immersive brand experience.Digital branding, online advertising, content management, communities, social media frameworks, mobile, email marketing, etc. are few of their services. They have managed to work on some of the interesting brand names around like Google, Max Life Insurance, Axe, Unilever, iCreate Software, Via.com, Azven Realty, IBM, Queue Up, Kiwi Kiss, etc.

Geek, Delhi and Bangalore–One of the very few creative agencies that uses technology, strategy and creative to find creative solutions for clients. Their key services they provide are advertising, branding, video, web design, product design, social media and online engagement.They have also managed to bag quite a few awards for their creative works in 2010, 11 and 12.

From the Desk of a Top Production House: How to Make Effective Corporate Videos?

With increased use of videos and their popularity, brands are now being forced to expand their creativity to reach out to their customers and stay in race with their competitors. The pressure on brands to produce unique and appealing videos is real with companies such as Google, Amazon, HUL, etc. dishing out some really creative corporate videos. A corporate video has to have three basic elements – it has to be appealing, unique and engaging. Combine theses three and you have a kickass corporate video for yourself, but what more can you do with it? It’s always good to experience and play around with different ideas to get positive results but you should always appoint professionals as the end result could be devastating if the utilized are not utilized to their best. So here are some fresh tips curated by BrandBerry Marcom, one of the top production house in Delhi, which can help in dishing out effective corporate videos:

Get Personal – Let the audience know you on a personal level. Don’t just show what you do but show them who you truly are as a company and what you believe in. Just remember to keep it real and stay humble.

Show, Don’t Tell – Don’t bore your audiences by stating facts and telling them what you can do for them as such information can be found on your website too. Instead use your video to show them how you solved a problem for a customer.

Have Fun – Don’t be afraid to be creative you will have to deliver your pitch at some point.

Don’t Waste Time – If you think 30 seconds is a short amount of time to capture you audience’s mind than what about five seconds because that is what YouTube gives before users can skip the advertisement. Find extremely creative methods to engage the customers in the timelines that you have finalized. One way to that is by being funny, however, being funny may not always work for your brand. So use the tip from YouTube’s insights team as they suggest taking a ‘suspenseful’ or an ‘emotional’ tone in the first five seconds.

Tell a Story – One of the best ways is to tell your story. People want social proofs and it has been concluded that people trust recommendations. Having real people share their experience to create an emotional connection with audiences and add credibility to your brand.

Ingredients that Make Great Content

Writing great content is the way to move forward for a business. It’s important that you put in your time to create great content as it helps you to build a prosperous brand. Creatively written content on your website’s blog can also help boost your SEO rankings, gain traffic and leads. Search engines like Google prefer original content and they reward high quality websites and likewise penalize sites that have duplicate contents.

Creating original and great content is similar to how a chef prepares his dishes by using different ingredients. So, like a chef preparing a meal, a content writer is required to not miss on certain ingredients that are absolutely vital in creating great content. Here are some ingredients we are think are important if a content is to qualify as “great content”:

• Original Content –The obvious one in the mixture – do not rehash the same concepts over and over again. Your ideas needs to be original or else it will defeat the purpose of writing content and no one will link to it.
• Focus on Creating Strong Headlines –The headline is as important as the rest of your article as it sparks interest and invites readers in. Taking stats into account, 80% of people will read your headlines and only 20% of those will actually read your article. Take time to write your headlines as they are the basis people use to decide if they want to read your article or not.
• Create Actionable Content –While writing your article, make sure that it gives the reader a sense of how to apply the information without degrading the readers. Provide them with assurance that they know best how to use the material.
• Provide Answers – What people want while browsing search engines is answers and they want it fast, so that they can gain knowledge. Make your content easy to scan through for people to pick out the important information quickly.
• Be Accurate –Blog is the reflection of your company. Posting in accurate information will severely damage your brand’s image. Make sure that the statistics you curate from the web are accurate and verifiable by users. Add a link to the stat and the source on your article. It will help you earn more trust from your audience.
• Engaging and Thought Provoking Content –Readers will skip a breath to read through engaging and though provoking content. Plus, they are definite to come back for more. Try and leave your readers with questions, make your introduction of the article read important and promising by using anecdotes or stories. It will help clarify the point you are trying to make.
• Image and Videos – Adding images and videos to your article will enhance the reading experience of your readers. It will also help reinforce what your article is trying to teach.
• Short and To-the-Point – Want to compose a better article? Try and eliminate all the fluff. Don’t focus on the word count as there is nothing better than a short, to-the-point blog post or an article.
• Update Regularly –You should maintain and update your blog or content site regularly as sites that are regularly update receive a stronger influx of visitors.

Want your content to have an edge and engage your reader’s minds? Contact BrandBerryMarcom, a leading content writing agency based in Delhi-NCR. Their expert content writers are counted amongst the best content writers in Delhi NCR for website content writing, SEO content writing, press releases, script writing and all other forms of copywriting requirements.

Ways to Sell New Product Concepts Using Videos

No other medium can capture our attention just how a video does. Your ideas can be brought to life; it has the merit to convince others and everybody loves to watch it. The play icon beats the read more button, hands down. There is so much you can convey with a one minute video as compared to your static marketing materials such as sell sheets. One minute is all it takes to make an impression. It acts as a lure, prompting whoever that views your video to want to know more. So how do you make a video that can generate interest and give a reason to care? This article isn’t trying to diminish the value of a sell sheet it remains as important as ever. It, however, intends on recommending a video sell sheet that is capable of demonstrating the benefit of your ideas on an emotional level. What the difference between a sell sheet and a video is that a video can grab the attention in such a way that a single copy sell sheet cannot do so. Here are few tips that you should follow when you intend on using videos to sell your new product idea:

• Storyboard First – You will save a lot of time if you have planned ahead. Include a title page in the video at the first frame and close it with your contact information.
• Follow the Format of Infomercials: Start your video with a problem first then solve it. Devote 15 seconds of the video to the problem and defining the pain point and then focus on the solution, that is your product. The video should consist and focus on these three key points as they are the most important aspects:

– How does it solve the aforementioned problem?

– How will it make their lives better?

– Why will consumers want to buy your product when there are other alternatives available in the market?

• Keep It Short – Most pitch videos are short for a reason – for how long can you possibly tom-tom an idea or product without boring the audience?
• Experiment –Give your audience something different to take notice, enjoy and remember.

If you believe in your product and think that it is going to take you ahead, it doesn’t hurt to invest into a great video rolled out by production house professionals. In fact, a minute long sell sheet video would only work as your perfect sales pitch. BrandBerry Marcom, a production house in Delhi, have the capability to deliver an effective and attractive videos without straining your budget.

Hiring an Advertising Agency: The Goods You Can Look Forward to

If you are one of those few businessmen who are new to the industry and do not have a grasp about the goods that an advertising agency can bring you, this article is meant for you!

Creating an effective advertising campaign that reaches your targeted audience and beyond is not as easy as it sounds. This exactly is one of the reasons why advertising agencies exist. Advertising agencies have expert professionals who are capable of creating campaigns that are capable of grabbing eyeballs. Businesses, no matter what their size, without advertising,won’t move forward the way you have desired them to, unless some sort of advertising is involved. At this age, when you can’t even escape advertisements from your regular life, you should understand their importanceand why businesses depend on them.

Here are some of the goods hiring an advertising agency can bring you:

• Improves Your Return on Investment: After opening up a business, this is one of the most important concerns of a businessman – the returns. Hiring an advertising agency will speed up the process with effective campaigns and save you money too, with their knowledge of fair market value for marketing materials, media time and web space.
• Specialized Knowledge – Advertising agencies have access to industry research and information about your competitors and with that, they are the best to know how you should be represented in the market.
• Target Audience Using Right Media – Advertising agencies such as BrandBerryMarcom can fine tune the right market segment for your product and direct ads and related content by choosing the right media platform.
• Get the Perspective of Fresh Eyes- Working with a team of professionals will give you a fresh perspective and bring a change on any misgivings of the campaign.
• They are the Professionals and They Love What They Do- Professionals from advertisements agencies such as BrandBerryMarcom, an advertising agency in Delhi know what they are doing and have tabs on all the latest marketing and advertising trends. Not only them, most advertising agencies in Noida and from Gurgaon live to keep your brand consistent and edgy as they exist for cohesive branding.
• Get More Out of your Investment – When you work with an advertising agency,you get the benefit of a staff who are already experts in their field and saves you from hiring and training new staff.
• Get Measurable Results – An agency is capable of providing you with metrics on how effectively your advertising investment is working and the directions you can take to get the outcomes you desire.

 

An advertising agency can give your business the much required visual facelift. Go for it and you really shouldn’t regret!