Website Development, a Virtual Reality- Tips and Tricks

“Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.” – Charles Eames

Websites also run on similar premise, where designing and development of a website interface is the most important thing for any business – it’s like a window to any passerby in a house full of furniture. Website development is considerable artwork, in fact, now has become a major force to reckon with in the web industry. Website development in Delhi has become a significant choice for the millennials and is seen as a lucrative option for career choice. Like all other engineers, a visual diaphragm is illustrated and managed on regular basis for the virtual space by a web developer. This is how we understand website development.

Traditional Advertising Agencies are Now Tweaking Themselves Sell Start-Ups

2016 has been a harsh year for start-ups as evaluations are getting lower and sponsors are demanding greater revenues.

In this situation where advertising is being lead by e-commerce businesses or start-ups, traditional advertising agencies are changing their business models to adapt the new market.

Global advertising agency Public is Group lately commenced the Drugstore India, an innovative facility that cultivates relationships between big organizations and startups for shared profit. The agency operates as a third party and brings together big corporate and start-ups.

Anil K Nair, MD& CEO, Digital L&K Saatchi & Saatchi and Drug store says, “We think that big companies and start-ups can get profit from each other. We at Public is are attempting to construct a connection between these two systems. Nobody is viewing this because the new start-ups believe that big companies have not much to propose as they are stiff, IP driven, process intensified etc., whereas these guys are into sharing, collaborative and swift in execution.”

 

He added, “Having said that big organizations are sitting on huge consumer data and vast resources, while start-ups are sitting on qualities like rapidity or QRT (quick reaction time). And in today’s world, I can’t perceive why these two shouldn’t be talking to each other.”
Drug store uses the experience and expertise of the all the advertising agencies under the Public is Group companies. The company has numerous huge multinationals which it uses for media solutions and is now seeking to provide that additional push to clients to keep swiftness with the rapidly growing world.
An advertising agency in India, which is introducing a more concerned approach in supporting start-ups is Seagull (a pune based advertising agency) who has commenced the Brand Launch Centre (BLC), a start-up optimizer. It is entirely focused on commencing new brands from their early stages of set-up to mapping their track, building their brand character and lastly commencing the ad campaign.

 

It even has developed a BLC centre in Pune from where the new start-ups can do their work and the BLC offers them with help in the form of financial and legal planning, HR planning, media planning, advertising, market research and additional services.

It has already assisted in the commence of over 14 products which involve start-ups such as Green Salute (water less car-wash product maker), Tork (electric bike maker), Flavors of My City (sweets delivery service), Aapla Ghar (real estate start-up) and much more.

Chief Strategy Officer of BLC Sameer Desai says,”Most start-ups take a chance in the businesses for their help, whereas the BLC is a unique service that is proposed to them at a cost that depends upon the services they want.” He says,”As they are also bonded with sponsors they could also assist them gain the investment they required to take their business enterprise ahead.”

“They have three phases for start-ups, i.e. the benefit product launch phase, launch setup phase and launch roll out phase. The service recommended to start-ups are over six months and might be less depending upon the phase they are in. The fees too depend upon what kind of services they are seeking and the specific phase they are presently at”, says Desai.

Another advertising agency in India, which is also introducing a familiar approach in supporting start-ups is BrandBerry Marcom (an advertising agency in noida). BrandBerry has also started it’s venture as a start-up a few years ago, and now it’s one of the best advertising agency in Delhi NCR.

BrandBerry Marcom Director Aayushi Jain says, “We’re assisting start-ups because we deeply understand them and wealso want them to have the positive exposure like we have.”

So what do advertising agencies have to profit other than the costs for their services? The profit would be outstanding as they could profit enormously if these start-ups turn out to be the next Google’s or Facebook’s of the world.

Six Common Front-End Web Development Mistakes to Avoid

Front-end web developers are accountable for making everything that users of a website or an app perceive and relate with. This comprises programming and bringing designs to life that are appealing and visually pleasant to users. Just because a consumer-facing interface performs well doesn’t signify it will be a hit. The incorrect design can demolish a website’s user base and cause a striking fall in revenue, and making that design right is the purpose of a front-end web developer.

In front-end web development, it’s very essential to know users and their actions to assemble a beautifully operational front-end, but there are also some frequent programming in accuracies to avoid.

Here are some tips that will help avoiding common front-end web development mistakes.

1. Utilizing HTML Tables For Layout Designs

Tables were common HTML elements. They almost look easier to apply than CSS (Cascading Style Sheet)and div containers when you’re starting a career in front-end web development. Though, tables could be disordered and cause displacements and design flaws in various web browsers.

Table designs have been changed more and more by div containers and CSS as a best possible way to consign elements and construct a layout. Tables are still helpful when showing maps of information, but they’re infrequently used to construct layouts. Aim to go for “table-less” layouts when designing and writing your front-end HTML program.

2. Programming Using Older HTML Elements

HTML5 is the latest form of the HTML programming language, and it’s offered many alterations to standard webpage design. HTML5 exchanges old HTML elements such as Adobe Flash with the<canvas> HTML tag. The latest standards also criticized several tags such as <center> and <frames> for CSS web design.

It’s generally good to avoid programming with older HTML regulations. Front-end web design depends deeply upon web browsers. Older HTML elements are not for ever support in several web browsers, and it’s a terrible practice that could put your website at a great risk. (Not to state, HTML5 has various amazing advantages that would make your website highly secure and modern.) The program code can be difficult to support and in several cases, it might make your website highly vulnerable to cyber attacks.

3. Overlooking to Test Your Code in Web Browsers

Front-end web development relies deeply on client-side scripting and JavaScript. That’s way it’s essential to test your program code in all the fore most web browsers. Mostly every one predict that you’ll test your program code in Google Chrome, Mozilla Firefox and Safari. Just by seeing your website’s analytics data, you can choose web browsers you’d like to support.

You must also decide the oldest browser version you will support. Despite the newer browser versions releasing everyday most users utilize the same old browser versions as their computers getting old, so you must write program code that works well in both newer and older browsers.

4. Forgetting Optimize Mobile Design

Mobile is next level web browsing. Tablets and mobiles are the most trendy ways for browsing the internet. Your websites hold be optimized for mobile devices or you can develop a part website for mobile devices (also known as “m sites”) on a sub domain, but optimize design must be the default in present front-end web development.

After designing for mobile devices, you’ll have to test it as well—with all mobile browsers. Always remember that every mobile device has different dimension, so make sure that your program code supports all potential break points.

5. Forget to Prioritize Website Speed

Bandwidth and servers are significant for website speed. Picture size is a key factor. Large pictures can slowdown page load speed. Always use a picture format that could be resizable without losing picture quality such as PNG.

Several website speed testers are accessible online to assist you discover what aspects of your design are slowing down your website. With optimize design, search engines still consider website’s speed for ranking, because slow websites annoy users. The greatest practice is to constantly test your website and guarantee its performance is improved.

6. Utilizing Outdated JavaScript Libraries

Utilize JavaScript libraries that have documentation, dynamic support and steady updates from their developers. You don’t need to only utilize worldwide popular libraries, but you must guarantee that the one you select will be supported down the line.

It’s hard to imagine what a developer would do with his project years from now, but you can see its status by searching numeral support societies online.

 

Seven Advertising Agency Lessons Executives Wish they Had Learned Earlier in their Careers

Professional experience is frequently achieved only in time and through personal practice and mistakes. But guidance from senior executives can help lead employees in the earlier days of their careers, whereas young employees are just beginning to get their own experience.

Here are seven advertising agency lessons from senior executives of BrandBerry Marcom,an advertising agency in Delhi. These seven lessons will assist you in gaining your experience in sailing your future stints with ad agencies:

1. Be a Guru, Not a Hero 

When working with business executives, we frequently propose including an individual story to easily demonstrate his or her viewpoint in related, friendly way. But pulling off the curtain on our own life seemed petrifying because we just didn’t like being in the limelight. Then our good friend Aayushi Jain helped us see ourselves as mentors. That perspective helped us perceive our successes and our falters as training moments to help others shine.

2. Understand the Significance of Perception 

The command of perception and how hard it is to change it once it’s been structured is an important lesson. Perception is the addition of the way you hold yourself, your work and your reputation all wrapped up in one. It is almost impossible to change; to transform it you need not just skill but a lot of luck too.

3. Prioritize People, Not Products 

People care about their own efforts and needs, not your products. If you want to capture their attention, place yourself in their position and demonstrate them something that will assist them rather than talking about the characteristics of your product. 

4. Know “Business Politics”

The prime lesson that would have profited us the most would have been a lesson on the “business politics.” Working in your own business versus being employed is very diverse in the ways that you correspond with consumers; understanding in the “business politics” could have saved a few complicated encounters in the past. If you take a look at the top business owners and CEOs in the world, the majority of them have an excellent understanding of “business politics” and how to find people who will follow their lead.

5. Understand “Google Analytics Annotations” 

This one is easy,”Google Analytics Annotations”. If someone would have taught us how worthy and useful this easy tool was back when they were launched, then a lot of frustration and time loss could have been averted. Annotations, utilized for tracking website transformations, advertising campaign analysis and important search engine algorithm changes are really useful for analyzing and acting on website movement. When you’re running various projects or campaigns at the same time, it could be hard to remember to annotate every small transformation. However, we think if this exercise had been installed within us from day one, then this exercise would have turn into a second nature more rapidly.

6. Don’t Be Scared to Share Your Ideas 

Don’t be scared to share your ideas – even those that you didn’t ask for. When we were juniors, we didn’t think our ideas mattered as much as those of our boss or superior executives. Now, we encourage all of our team members to openly share their ideas, even if it’s for a client they don’t directly work for.

7. Quarterly Evaluate Your Employees Rather than Once a Year

The one important thing that we wish we had learned earlier was to eliminate the biased and sometimes opinionated evaluation of employees. Rather than once a year evaluations where the performance expectations/metrics are cloudy and one-sidedly evaluated, it’s much greater to have quarterly conferences based on easy, apparent and assessable goals that are effortlessly understood. That way, problems are argued and resolved earlier, leading to a greater more pleasurable and productive working environment. We also support employee goals with consumer goals and request consumers to evaluate us as well.

 

 

What Happens When Bots Start Writing Code Instead of Humans?

“It might be a hundred years before an artificial machine beats humans at Go Board Game — maybe even more.”  – The Hindustan Times, 1997

“Master of Go Board Game Is whacked by Google Computer Program Alpha Go” – The Hindustan Times, 2016

Software development in India and around the world has moved through huge paradigm shifts over the last few decades. Once bounded to developers with years of learning or access to pricey servers, web development has now turns out to be a deal for bootcamps. And we are quickly approaching our upcoming paradigm shift, with A.I.-based code creation. When we achieve that modulation point, web development in India and around the world will have formally died, and the workforce is sadly unprepared for what’s coming.

Here are several paradigm shifts that have conveyed us to this point.

Shift 1- WordPress

Since the launch of WordPress on 27th May 2003, the platform has persisted to expand in fame through prosperous plug-ins and themes that let any non-technical business to develop their own website without have to write a single line of code. While the platform comprises some of its constraints, it is still sufficient for stumbling 26.5 % of the sum of the web. What about the other 74.5 %? Enter shift 2.

Shift 2- Open-Source Code and Node

Once broadly believed as a game language, Node has swiftly taken over the worldwide web and developed an phenomenal open-source network. For those who are new, Node is a technique for JavaScript to work on a server. What’s so unbelievable about Node is that the same web developers who were only writing front-end code (client-side web development) can now write back-end code without changing languages.

In addition, there is a wonderful community that gathering around and flourishes off of open-source involvements. The open-source packages and infrastructure are incredibly powerful, allowing web developers to not just resolve their own setbacks, but also to made in a way that resolves problems for the whole community. Developing a software application today with Node seems like playing with Lego cubes; you expend most of your time just linking them.

Shift 3- There’s An API for Everything

Have to include facial recognition to your new photography app? What if you want to understand the feelings of people in a picture? There is an API for this. Virtually whatever you can imagine now has an API.

What this really means is that any provided software can now be effortlessly developed using open-source tools or several software-specific APIs. If you told a web developer to duplicate any key consumer product in two weeks, they can develop a basic version with these tools.

Where are We Now?

Web developers are now being guided to do what will ultimately be computerized by powerful tooling and smart code generation.

Businesses are building on an incredible collection of robust development tools, open-source packages, and hybrid frameworks.

There are organizations offering services that let a non-developer to develop a custom web application without have to write a single line of code. Others are already utilizing machine learning to develop and design stuff for you. While there are still customization trades, eventually they will become insignificant, at best.

When It Looks Like Anyone Can Develop Anything

Clearly, this is no denying that anyone can develop anything. We need to push more web developers to improve their skill set and discover more about A.I.(Artificial Intelligence), A.R.(Augmented Reality), V.R.(Virtual Reality), Machine learning and Computer vision. These are the skills of wonderful future, and they’re here now.

We need to resolve complex problems, and that requires skills outside the box of modern web developers of India.

Where to Go from Here?

Learning is the only way possible, and traditional businesses are lagging significantly. Individuals have to take training into their own hands. If you’re a business in India, maybe it’s time to consider teaching your technical staff for the future or if you don’t have enough time to train your staff and then work your business, you can hire an expert web development agency in India with significant understanding of A.I., V.R. and Machine learning.

If you’re a web developer in India whose core proficiency is Ruby, JavaScript and PHP, you must begin retooling now. Whether it’s computer vision or machine learning, retooling today will provide you an edge to develop things that haven’t been developed yet, or at the very least, set your place for the future.